After a stellar beginning in early 2020, no one would have expected the effect the COVID-19 pandemic would have on our economic landscape. Now that social distancing is the norm and we have all taken precautions to keep our family and workforce safe,

it is time to focus on what lies ahead for our roofing industry

and the people that depend on it.

The COVID-19 impact on building owners and managers is obvious and painful:

budget cuts, headcount reduction, business closings, tenant and revenue loss, etc.

It has forced many owners and managers to postpone or cancel their re-roofing plans.

But their roofs are still there, and can deteriorate quickly if not properly maintained.

‍

The bad news is that most decision makers do not realize they need to perform maintenance until it is too late. We in the restoration business have an opportunity to help those budget-stressed building owners and managers by increasing their awareness of affordable roof maintenance and restoration solutions to protect their roof investment during this difficult time.

Re-roofing plans don't need to be cancelled, they need to modified.

Liquid-applied roofing solutions are available to protect and preserve roofs at

a fraction of the cost of a new roof.

These products can address issues that require immediate attention to prevent irreparable damage to the roof, such as cracks, slips, lap separation, penetrations, leaky flashings, and surface wear.

Typical roof repair products

• Repair mastics, sealants, and reinforcement mesh can repair problem areas around flashings, pipe penetrations, drains, curbs, etc.
• Protective coatings which provide a relatively low-cost solution to protect and extend the life of the roof once repairs have been conducted.

Liquid restoration systems are the best solution when budgets have been slashed.

These systems perform well, provide warranties, and are available for all types of roofs.

Despite costing less than a re-roof job, these options are more profitable for contractors than conventional roof systems. They offer sustainable environmental benefits by eliminating roof waste from tear offs and reduced energy usage by the building.

Typical liquid restoration systems options:

‍

• Acrylic
• Silicone
• Thermoplastic
• Rubberized Aluminum
• And more!

To be clear, not every roof is a candidate for liquid repair, maintenance, or restoration. Each roof must be carefully evaluated, and the right solution found. Contact your coatings supplier and let their technical department find the right solution for you.